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Who's doing what? Exploring market practices and practitioners
University of Borås, School of Business and IT.
2009 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The so-called practice turn (Schatzki et al., 2001) has made entries in many disciplines of contemporary social science. So far, however, there is a paucity of empirical practice studies addressing the activities of market practitioners. In this paper, we analyze marketing practices in two longitudinal case studies of Swedish retail trade. The research question dealt with is: who is performing marketing? We employ the threefold conceptualization of market practices as interlinked exchange, normalizing and representational practices proposed by Kjellberg and Helgesson (2006; 2007) to select a number of empirical vignettes of marketing practice from the case studies. Our analysis shows that important marketing activities were carried out by a multitude of actors, including professionals and amateurs, individuals and collectives, humans and non-humans, specialists and generalists. In our concluding discussion, we trace the implications of this observed heterogeneity of practices and practitioners both for research and for market practice.

Place, publisher, year, edition, pages
2009.
Keyword [en]
marketing practices, marketing practitioners, retailing, Företagsekonomi, Marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-6230Local ID: 2320/5659OAI: oai:DiVA.org:hb-6230DiVA: diva2:886915
Conference
25th IMP-conference in Marseille, France.
Available from: 2015-12-22 Created: 2015-12-22 Last updated: 2017-09-12Bibliographically approved

Open Access in DiVA

No full text

Other links

http://www.impgroup.org/paper_view.php?viewPaper=7292

Authority records BETA

Hagberg, Johan

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf