With a belief that the core of fashion is to recreate the past in perfect congruence with the present together with a photo by Stefanie to set the mood we turned to Marcel Proust for guidance. In his novel In search of lost times Proust introduces the concept of involuntary memories. The taste of the Madeleine cookie evokes Swann’s involuntary memory of things that have vanished over times. How can we through fashion evoke involuntary memories? If the garments are vanishing into transparency will that evoke our involuntary memories of bodies and dresses. If only half a lapel is appearing will that evoke our involuntary memories of coats we used to wear? Isn’t a good piece of fashion one that reminds us of the past but at the same time gives us a feeling of being totally here now? Exploring the themes of form and memory through vanishing details and fabrics. This is carried out through the cuts in detail and silhouette and through the use of prints and ausbrenner treatment of the fabrics.
Sponsorship:
Mango