A series of seminars called Textile Challenges provide the industry as well as public institutions with the latest news from research and development within a broad range of subjects. From fashion logistics to design management to value driven processes, these seminars form meeting-points where discussion between academy and the business world can be taken to a fruitful level. Today’s business world faces a series of challenges for the future. New customer behaviour with internet shopping and the possibility for people to get another shopping experience then before. Mass customization, in marketing, manufacturing, and management, is the use of flexible computer-aided manufacturing systems to produce custom output. The challenge is to let the customer take an active part of the design and development of the product. New retailing concepts where modern computer equipment give the customer an interactive and positive shopping experience.