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Hidden consumers in marketing: the neglect of consumers with scarce resource in affluent societites
University of Borås, School of Business and IT.
2013 (English)In: Expanding Disciplinary Space: On the Potential of Critical Marketing (Key Issues in Marketing Management) / [ed] Douglas Brownlie, Paul Hewer, Mark Tadajewski, Routledge , 2013Chapter in book (Refereed)
Place, publisher, year, edition, pages
Routledge , 2013.
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Social Sciences
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Business and IT
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URN: urn:nbn:se:hb:diva-5166Local ID: 2320/13055ISBN: 9780415816151 (print)OAI: oai:DiVA.org:hb-5166DiVA, id: diva2:884587
Available from: 2015-12-17 Created: 2015-12-17 Last updated: 2018-01-09Bibliographically approved

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Ekström, Karin M

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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  • de-DE
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Output format
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