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Wenn Konsum aus dem Zirkus der Emotionen ausbricht
University of Borås, Swedish School of Textiles. (Textile Management)
2012 (German)In: …und schopping-center, Das Lesebuch und Nachdenkbuch / [ed] K. Schneider, EKAZENT, Wien , 2012, 262-283 p.Chapter in book (Other academic)
Sustainable development
The content falls within the scope of Sustainable Development
Abstract [en]

Emotions as an experience of the senses are not the same emotions as a manifestation of feelings. Lifestyle and Experiential Marketing understand emotions as intangible added value and create a world of sensuality without meaning. In these imaginary worlds consumers have begun to look for reliable clues on the lookout, they have developed a deep longing for the authentic. Another dealing with emotions is presented, which is influenced by the desire of people for meaning and identity, and a new understanding of marketing and communications. Based on the socio-cultural model of consumption and strategy of real quality, it shows how to operate successfully in our troubled presence on the market.

Place, publisher, year, edition, pages
EKAZENT, Wien , 2012. 262-283 p.
Keyword [en]
fashion, marketing, Textilt management
National Category
Economics and Business Other Humanities not elsewhere specified
Research subject
Textiles and Fashion (General)
Identifiers
URN: urn:nbn:se:hb:diva-5115Local ID: 2320/11860ISBN: 978 3 200 02810 4 (print)OAI: oai:DiVA.org:hb-5115DiVA: diva2:884536
Available from: 2015-12-17 Created: 2015-12-17

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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  • vancouver
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Language
  • de-DE
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  • nn-NO
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  • Other locale
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Output format
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