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Design management and Brand Management: nice couples or false friends?
University of Borås, Swedish School of Textiles.
2010 (English)In: New perspectives in Design Management: Selected Writings from Business & Design Lab 2007-2010 / [ed] Jill Woodilla, Ulla Johansson, Business & Designlab Publications Göteborgs universitet , 2010Chapter in book (Refereed)
Place, publisher, year, edition, pages
Business & Designlab Publications Göteborgs universitet , 2010.
Keyword [en]
design management, brand management, marketing, industrial design, fashion management
National Category
Social Sciences
Research subject
Textiles and Fashion (General)
Identifiers
URN: urn:nbn:se:hb:diva-5053Local ID: 2320/10138ISBN: 789163373701 (print)OAI: oai:DiVA.org:hb-5053DiVA: diva2:884472
Available from: 2015-12-17 Created: 2015-12-17

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Svengren Holm, Lisbeth
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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