Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Consumer socialization of families
University of Borås, School of Business and IT.
2010 (English)In: Understanding Children as Consumers / [ed] David Marshall, Sage , 2010, p. 41-60Chapter in book (Other academic)
Abstract [en]

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences?

Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them?

With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject.

Features:

• 14 original chapters from leading researchers in the field

• Each chapter contains vignettes or case examples to reinforce learning

• Contains consideration of future research directions in each of the topics that the chapters cover.

This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.

Place, publisher, year, edition, pages
Sage , 2010. p. 41-60
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-4991Local ID: 2320/7417ISBN: 9781847879271 (print)OAI: oai:DiVA.org:hb-4991DiVA, id: diva2:884409
Available from: 2015-12-17 Created: 2015-12-17 Last updated: 2017-11-08Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Ekström, Karin M.

Search in DiVA

By author/editor
Ekström, Karin M.
By organisation
School of Business and IT
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 121 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf