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Äldre webbutikskunder gör det annorlunda
University of Borås, School of Business and IT. (Swedish Institute for Innovative Retailing)
2014 (Swedish)Report (Other academic)
Sustainable development
The content falls within the scope of Sustainable Development
Abstract [sv]

Rapporten är en uppdragsbeställd studie från Miss Mary AB som beskriver äldre kvinnors köpbeteende i en webbutik. I rapporten identifieras respondenters faktiska beteende i webbutiken med hjälp av eyetracking-teknik. Resultaten visar vilka särskilda behov som äldre e-handelskunder har för att uppleva en webbutik som användarvänlig. Rapporten är ej publik.

Place, publisher, year, edition, pages
Högskolan i Borås: Swedish Institute for Innovative Retailing , 2014. , p. 18
Series
Rapporter från Handelslabbet ; 5
Keywords [en]
e-handel, köpbeteende, Handel och innovation, Handel och IT
Keywords [sv]
äldre konsumenter, äldre kvinnors köpbeteende
National Category
Business Administration
Research subject
Business and IT
Identifiers
URN: urn:nbn:se:hb:diva-4637Local ID: 2320/13798OAI: oai:DiVA.org:hb-4637DiVA, id: diva2:884032
Note

Sponsorship:

Miss Mary AB, Strålfors AB

Available from: 2015-12-17 Created: 2015-12-17 Last updated: 2017-10-31Bibliographically approved

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Sundström, Malin

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf