The ESF-funded project “Future Business Development”, carried out by the City Association in Ulricehamn, has as its main objectives the improvement of the business climate, the reversal of a negative trend and development of the retail sector in Ulricehamn. Supportive tools to reach those objectives have been the training of employees and retailers in store communication and service encounters, and establishing a common vision of the future. This report presents the conclusions of an evaluation made by the Swedish Institute for Innovative Retailing (siir) regarding activities undertaken in the past and an analysis of what further actions should be considered. It has been produced in collaboration with Lars Wallberg and Jessica Strand, business development managers in Ulricehamn, and is addressed to retailers, businessmen, politicians, and the general public.