What are the key issues in citizen-centric service development that research should address? People engaged in the development of services for citizens, both public and private, in six countries – Iceland, Sweden, Lithuania, Norway, Estonia and Latvia – have participated in half-day workshops during 2008-2009 to discuss the challenges research projects should take on, which output is needed and how to conduct them in order to better help service developers. This work has been a key part of the project “Citizens’ services – Turning Public Private outside in”. In general, the situation in the six countries is very similar and key findings include: • The need to improve cross- and inter-organizational service development. There are too many “silos”. • The need to better engage citizens in service design, to increase the use and effectiveness of services. • The need for more collaborative research projects with researchers, and public and private service developers in an action-oriented and experimental mode.