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Consumer Behaviour: A Nordic perspective
University of Borås, School of Business and IT.
2010 (English)Collection (editor) (Other academic)
Abstract [en]

This is the first Nordic textbook on Consumer Behaviour. The aims of the book are to describe and explain consumer behaviour in general and stimulate reflection on Nordic consumer behaviour in particular. The book is unique in that it includes contributions from key researchers in the Nordic countries representing a variety of disciplines. The different perspectives, theories and methods that are used in the various disciplines contribute to a better and more comprehensive understanding of the diverse dimensions of consumption.

Place, publisher, year, edition, pages
Studentlitteratur , 2010. , 617 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-3575Local ID: 2320/7415ISBN: 978-91-44-05577-0 (print)OAI: oai:DiVA.org:hb-3575DiVA: diva2:876965
Available from: 2015-12-04 Created: 2015-12-04

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Ekström, Karin M.
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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