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Vad händer när medborgaren också blir konsument?
University of Borås, School of Business and IT.
2011 (Swedish)In: Borås Tidning, ISSN 1103-9132, no 2011-02-14Article in journal (Other (popular science, discussion, etc.)) Published
Abstract [sv]

Marknadsföringsbudskap som ”konsumenten i centrum” signalerar konsumentorientering och är vanligt förekommande. Som forskare ställer jag frågan: hur då?
Place, publisher, year, edition, pages
Borås Tidning , 2011. no 2011-02-14
National Category
Economics and Business Social Sciences
Research subject
Business and IT
Identifiers
URN: urn:nbn:se:hb:diva-3258Local ID: 2320/9908OAI: oai:DiVA.org:hb-3258DiVA, id: diva2:871355
Available from: 2015-11-13 Created: 2015-11-13 Last updated: 2018-02-22Bibliographically approved

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http://www.bt.se/ledare/kronikorer/vad-hander-nar-medborgaren-ocksa-blir-konsument%282279787%29.gm

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Ekström, Karin M.

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CiteExportLink to record
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