Purpose – LIS has been described as a fragmented field in crisis, with an increased competition from other fields; and lacking in development of theories. The purpose of this paper is to articulate a strategy in which the perceived weakness can be seen as a source of strength. Design/methodology/approach – The text builds mostly on reflections on meta-theoretical and science-organisation literature. Ten distinct problems for the research field are identified and discussed in order to provide a viable strategy for the future. Findings – While it is common to suggest a convergent movement toward the idealised characteristics of the strong research discipline as a recipe against fragmentation, a strong convergent movement is suggested that feeds off the fragmented character of the field. What is commonly perceived as a weakness, the multidimensional character of the field, can be translated into a strategic resource. Originality/value – The paper provides a fresh perspective on the strategic situation of LIS.