Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Who performs marketing? Dimensions of agential variation in market practice
University of Borås, School of Business and IT.
2010 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 39, no 6, p. 1028-1037Article in journal (Refereed) Published
Abstract [en]

Recently, there has been a renewed academic interest in marketing practice. To capture the practical performance of marketing, however, a re-conceptualization of marketing practitioners is needed. To this end we explore how to characterize those who perform marketing. Working abductively by combining previous ideas on the constitution of economic agents with two longitudinal case studies of Swedish retail trade, we identify general dimensions of agential variation in three areas: in the constitution of agents, i.e. in how agents are put together/what agents are made of; in their programs of actions, i.e. the motives, interests and/or functions ascribed to agents; and in their capacities, i.e. in what market agents are capable of. We then trace implications of the observed heterogeneity of market practitioners for marketing.

Place, publisher, year, edition, pages
Elsevier , 2010. Vol. 39, no 6, p. 1028-1037
Keywords [en]
marketing practices, market agents, marketing practitioners, retailing, Marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-2799DOI: 10.1016/j.indmarman.2010.06.022Local ID: 2320/6543OAI: oai:DiVA.org:hb-2799DiVA, id: diva2:870893
Available from: 2015-11-13 Created: 2015-11-13 Last updated: 2017-11-28Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records BETA

Hagberg, Johan

Search in DiVA

By author/editor
Hagberg, Johan
By organisation
School of Business and IT
In the same journal
Industrial Marketing Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 146 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf