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Hidden consumers in marketing: the neglect of consumers with scarce resource in affluent societies
University of Borås, School of Business and IT.
2009 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 25, no 7-8Article in journal (Refereed) Published
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Westburn Publishers Ltd. , 2009. Vol. 25, no 7-8
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Economics and Business
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URN: urn:nbn:se:hb:diva-2667DOI: 10.1362/026725709X471578Local ID: 2320/5735OAI: oai:DiVA.org:hb-2667DiVA, id: diva2:870761
Available from: 2015-11-13 Created: 2015-11-13 Last updated: 2018-03-10Bibliographically approved

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Ekström, Karin M.

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