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Creating value through wholesaler and retailer interface
University of Borås, School of Engineering.
2013 (English)In: Industrial management + data systems, ISSN 0263-5577, E-ISSN 1758-5783, Vol. 113, no 8, 1169-1188 p.Article in journal (Refereed)
Abstract [en]

In the premium price range, retailer collaboration and showroom decoration as well as information dissemination play an important role in the consumer sector, particularly in furniture sales. The purpose of this research is to report findings from Swedish wholesaler and its process to improve sales of order driven furniture business.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited , 2013. Vol. 113, no 8, 1169-1188 p.
Keyword [en]
Strategy, Supply chain management, Demand creation, Retail, Value gaps
Keyword [sv]
Kvalitetsdriven logistik
Research subject
Resource Recovery
Identifiers
URN: urn:nbn:se:hb:diva-1617DOI: 10.1108/IMDS-02-2013-0078ISI: 000324660400005Local ID: 2320/12680OAI: oai:DiVA.org:hb-1617DiVA: diva2:869686
Available from: 2015-11-13 Created: 2015-11-13

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CiteExportLink to record
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Citation style
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