Smart textiles with its vast range of possibilities provide a considerable opportunity for societal sustainability for the waste-oriented fashion industry. May the new textiles react to the environment, wearer, have a mind of its own or simply provoke and inspire people – it is a great tool for the transition from the product-oriented industry to the service-minded economy. Fashion field needs to mature and adapt to the new rules set by the user within today’s environment. While developing the new field of smart textiles, this paper stresses the importance of learning from traditional crafts and the value of craftsmanship. We start by introducing the importance of crafting and connecting it to the industrialized way of producing. Then, we ask whether we could merge valuable insights from both in order to develop the smart textiles area. Later, you will find an example project merging Quick Response (QR) codes with traditional embroidery that inspired a set of TechCrafts explorations in a form of student projects. In case of the embroidered QR codes, the link to technology is an add-on feature to textiles. In the other examples, craftsmanship technologies are used to create the textile substrate itself. These explorations are the input for a discussion about the role of craftsmanship and skills in developing materials with interactive properties that is held with relation to the possibilities for societal sustainability.