The question guiding this research was to investigate to what extent has the concept of information seeking entered the journalistic discourse in the Internet news media. A database of 194 news items, was collected through a Google Alert service over a two year period. Content analysis, genre analysis and newsworthiness analysis were performed on the news items, as well as quantitative analysis of the types and geographical origins. More than 50% of items are found on newspaper, newsletters, magazines, and news sites. The countries providing the bulk of news related to information seeking are the USA and India. The most popular topics are health information seeking and government information seeking, followed by seeking through mobile technology and Freedom of Information issues. News reports and news features are dominating as compared to opinion genres. The impact and significance as well as timeliness and unexpectedness make the information seeking newsworthy. Conclusion: The concept of 'information seeking' has entered the public consciousness, as a result, mainly, of the impact of information seeking through mobile devices. Thirty percent of the news was based on research documents, part of which was research in the field of information seeking behaviour.