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Customer Perspective on Mass-customized Knitwear
University of Borås, Swedish School of Textiles. (F:3 - Fashion Function Futures)
2012 (English)In: Fashion Practice: the journal of design, creative process & the fashion industry, ISSN 1756-9370, E-ISSN 1756-9389, Vol. 4, no 2, 177-196 p.Article in journal (Refereed) Published
Abstract [en]

Knit on Demand is a research project at the Swedish School of Textiles in collaboration with the knitwear producer Ivanhoe AB and the fashion retailer SOMconcept. The background to the project is the unpredict- able fashion market where garments are often produced on a forecast and not on actual demand. The essence of Knit on Demand is to let the customers themselves design the garments. Sales started in SOMcon- cept’s store in PUB Huset, Stockholm, in September 2009 and ended in December 2010. The aim of this article is to find out what factors are crucial in the customer’s experience of buying a mass-customized garment. By interviewing customers about the customization process, analyzing customer orders, and observing the customization process conclusions can be drawn.

Place, publisher, year, edition, pages
Berg Publishers , 2012. Vol. 4, no 2, 177-196 p.
Keyword [en]
Mode, Konsumentbeteende, butik, butikskommunikation, Fashion Management
Keyword [sv]
butikskommunikation marknadsföring, konsumentbeteende
National Category
Economics and Business Other Social Sciences not elsewhere specified
Research subject
Textiles and Fashion (General)
Identifiers
URN: urn:nbn:se:hb:diva-1449DOI: 10.2752/175693812X13403765252307Local ID: 2320/11813OAI: oai:DiVA.org:hb-1449DiVA: diva2:869506
Funder
Knowledge Foundation
Note

Sponsorship:

KK-stiftelsen

Available from: 2015-11-13 Created: 2015-11-13 Last updated: 2017-09-11Bibliographically approved

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Larsson, Jonas
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CiteExportLink to record
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Citation style
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