This research work investigates the occurrence of Demand-Supply Chain Management (DSCM) components in a Swedish furniture wholesaler that sources most of its products from China. Three of the eight main components of DSCM were identified in the case company and one component was not fully applicable. The case shows possible caveats of being demand-driven and highlights the need to balance demand and supply sides simultaneously. During economic crisis years 2008-2009, business has experienced extraordinary decline in sales and profitability, while holding considerable amount of inventory at hand. In the long term, supply chain strategy relying on Chinese manufacturing could face increasing challenges in total costs owing to currency changes, transportation costs increase and environmental regulation.