Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Value Innovation and Demand Chain Management: keys to future success in the fashion industry
University of Borås, School of Engineering. (Swedish Institute for Innovative Retailing)
University of Borås, School of Business and IT. (Swedish Institute for Innovative Retailing)
2012 (English)In: Nordic Textile Journal, ISSN 1404-2487, Vol. 1, p. 83-90Article in journal (Refereed) Published
Sustainable development
The content falls within the scope of Sustainable Development
Abstract [en]

Value innovation is a key in developing competitive advantage in most industries. Value innovation is both related to the physical products and accompanying value-adding services. Logistics has evolved from an order qualifier – that is a necessity – to an order winner. Increased focus on the consumer and co-creation with the consumer as a vital partner lead to alignments and rethinking of the channel structure. The supply chain evolves into a demand chain! Deeper knowledge about the why, how, and when of consumer buying behaviour is a main ingredient in demand chain thinking, and the starting point in designing and developing segmented demand chains in the fashion market. These chains are built on partnership and trust oriented relationships. The game of power is increasingly replaced by the game of trust. This is a necessity when the competition shifts from rivalry between companies to rivalry between chains. In this position paper we discuss visions of the fashion future, and how to develop innovative concepts that deliver added value to the consumer. The “old school” of distribution economy, and the concept of convenience, are the basic theoretical grounds, and we argue that innovations could be reached when investing in consumer insights and closer relationships in the demand chain.

Place, publisher, year, edition, pages
CTF , 2012. Vol. 1, p. 83-90
Keywords [en]
added value, distribution economy, demand chain management, demand networks, convenience, consumer behavior, Handel och IT
National Category
Economics and Business Engineering and Technology Social Sciences Interdisciplinary
Research subject
Bussiness and IT
Identifiers
URN: urn:nbn:se:hb:diva-1344Local ID: 2320/11562OAI: oai:DiVA.org:hb-1344DiVA, id: diva2:869368
Available from: 2015-11-13 Created: 2015-11-13 Last updated: 2018-01-10

Open Access in DiVA

fulltext(1782 kB)3511 downloads
File information
File name FULLTEXT01.pdfFile size 1782 kBChecksum SHA-512
422e3b37ab345787eeb77174a55cd9b19cdb14fc36418fe65332cd2bb0445369e3afc295a198340d1fcab16d127c9e930667571aaa5fceab812423c0415f8f00
Type fulltextMimetype application/pdf

Authority records

Ericsson, DagSundström, Malin

Search in DiVA

By author/editor
Ericsson, DagSundström, Malin
By organisation
School of EngineeringSchool of Business and IT
In the same journal
Nordic Textile Journal
Economics and BusinessEngineering and TechnologySocial Sciences Interdisciplinary

Search outside of DiVA

GoogleGoogle Scholar
Total: 3520 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 2407 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf