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The Importance of the Retailer for OEM Developing Innovative Products
University of Borås, School of Engineering.
2011 (English)In: Conradi Research Review, ISSN 1459-0980, Vol. 6, no 2, 63-81 p.Article in journal (Refereed)
Sustainable development
The content falls within the scope of Sustainable Development
Abstract [en]

The supply chain strategy research has generated many frameworks for matching the supply chain with the nature of demand, market, consumers, or products. Recently many companies have implemented innovative new product development processes in order to increase revenue. However, research on the importance of the retailers for an original equipment manufacturer (OEM) adopting a leagile supply chain strategy for innovative products, is scarce. Using the case study method, this research investigates the need of collaboration between an OEM and its retailers. This research aims to richen the knowledge about demand supply chain management (DSCM), and the coordination of demand and supply processes between companies in the demand-supply chain. This research shows that there are several measures that may be used to monitor performance, and that collaboration is important for the case company.

Place, publisher, year, edition, pages
Vaasa University of Applied Sciences , 2011. Vol. 6, no 2, 63-81 p.
Keyword [en]
wholesaler, retail, collaboration, furniture, demand-supply chain, leagile, postponement, innovative, new product development
Keyword [sv]
Kvalitetsdriven logistik
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
URN: urn:nbn:se:hb:diva-1242Local ID: 2320/10279OAI: oai:DiVA.org:hb-1242DiVA: diva2:869266
Available from: 2015-11-13 Created: 2015-11-13

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