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Don’t take my smart phone away
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Ta inte ifrån mig min smart phone (Swedish)
Abstract [sv]

Mobiltelefonen som ett objekt har en stor betydelse för ungdomarna i dagens samhälle. Unga människor uppfattar sin mobiltelefon som en förlängning av sig själva och kan inte uthärda tanken på att vara borta från den. Men i olika situationer som tillexempel ett reklamationstillfälle, har den unga konsumenten inget annat val än att lämna in sin mobiltelefon för reparation. Reklamation är något som är oundvikligt och kan ses som ett misslyckande i sig, men det är hanteringen av reklamationen som avgör om den anses vara lyckad eller misslyckad för kunden.Denna studie syftade till att undersöka relationen mellan den unga konsumenten och deras mobiltelefon och hur detta förhållande kan påverka varför de uppfattar en reklamation som misslyckad. Genom sju intervjuer har vi bett våra respondenter att prata om deras specifika reklamationstillfälle och hur de använder sin mobiltelefon i vardagen.Resultaten visade att de främsta anledningarna till att våra respondenter funnit sin hantering av reklamationen som ett misslyckande berodde på faktorer såsom väntetid, merkostnader, dålig ersättningsprodukt och ovänliga personal. Det visade också att våra respondenter har en anknytning till sin mobiltelefon och på grund av detta förhållande kan ovannämnda faktorer komma att ändras beroende på hur fästa en individ är till hans eller hennes produkt.

Abstract [en]

The mobile phone as an object has a great meaning for the youth in today's society. Young people perceive their mobile phone as an extension of themselves and cannot bear the thought of being apart from it. However, in different situations such as a customer complaint handling, the young customer has no other option but to hand it in for reparation. The customer complaints is something that is unavoidable and can be seen as a failure in itself but it is the handling of the customer complaint that decide if a customer complaint has been successful or not.This study aimed to investigate the relationship between the young consumer and their mobile phone and how this relationship might affect why they perceive a customer complaint handling as failed. Trough seven conducted interviews we asked our respondents to talk about their specific customer complaint situation and how they use their mobile phone.The results showed that the main reasons why our respondents found their complaint handling as failed depended on factors such as, waiting time, additional costs, poor substitute product and unfriendly personnel. It also showed that our respondents have an attachment to their mobile phone and because of this relationship the aforementioned factors might change dependent on how attached an individual is to his or her product.

Place, publisher, year, edition, pages
2015. , 34 p.
Keyword [en]
customer complaint, mobile phone, product attachment, emotions
Keyword [sv]
reklamation, mobiltelefon, emotionellt band till produkt, känslor
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-962OAI: oai:DiVA.org:hb-962DiVA: diva2:865755
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2015-11-06 Created: 2015-10-29 Last updated: 2015-11-06Bibliographically approved

Open Access in DiVA

VT2015KF10(545 kB)134 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf