Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Showroom the Future of Online Fashion Retailing 2.0: Enhancing the online shopping experience
University of Borås, Faculty of Textiles, Engineering and Business.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. -We have reformulated research questions and replaced the hypothesis with open questions. Allowing us to explore the participants’ behaviour rather than testing hypothesis. -All quantitative measures have been replaced with qualitative analysis and descriptions. -We have provided tables with results from focus group findings to increase transparency in our data

Place, publisher, year, edition, pages
2015. , p. 60
Keywords [en]
showroom, online shopping, return, e-satisfaction, e-trust, e-service quality online purchase decision-making, product evaluation
National Category
Textile, Rubber and Polymeric Materials
Identifiers
URN: urn:nbn:se:hb:diva-159OAI: oai:DiVA.org:hb-159DiVA, id: diva2:815876
Subject / course
Fashion management
Uppsok
Social and Behavioural Science, Law
Available from: 2015-06-04 Created: 2015-06-02 Last updated: 2015-07-07Bibliographically approved

Open Access in DiVA

fulltext(1190 kB)8535 downloads
File information
File name FULLTEXT01.pdfFile size 1190 kBChecksum SHA-512
60a7b746791be53d8f6763904c7a2722247557b2e59d8dc22a7b9a33345596ec5691e82a0378e3615772dc7f909d413579e6d8d42a801c33589da04cc2877db9
Type fulltextMimetype application/pdf

By organisation
Faculty of Textiles, Engineering and Business
Textile, Rubber and Polymeric Materials

Search outside of DiVA

GoogleGoogle Scholar
Total: 8540 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 5124 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf