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Informationsarkitekturens roll i uppfattningen av trovärdighet på internet: En jämförande gränssnittsanalys av 1177 och Kry
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2024 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The role of information architecture in the perception of Internet credibility : A comparative interface analysis of 1177 and Kry (English)
Abstract [en]

The aim of this study was to compare a public health website with a commercial health website to identify differences in their interfaces. The goal was to explore whether there is a connection between information architecture and credibility. To address this, the research question posed was: Which factors affect the credibility of the interfaces in the public healthcare service “1177” and the private healthcare service “Kry”? Previous research in this field has highlighted that factors such as website structure, content, and usability play a crucial role in enhancing a website’s credibility. In this study, an interface analysis was conducted, and a heuristic evaluation was performed to identify differences. The public healthcare service “1177” achieved a higher score in the heuristic evaluation. However, this study shows that both public and commercial healthcare services achieved good usability results. The study’s theoretical framework is based on the Prominence-Interpretation Theory (PIT) and the Extended Prominence-Interpretation Theory (EPIT). According to these theories, an interface’s credibility increases when its usability is high. The identified differences between the two websites included variations in their structure and language.

Place, publisher, year, edition, pages
2024.
Keywords [sv]
Trovärdighet, Tillit, Informationsarkitektur, Digital vårdinformation, Användbarhet, Heuristisk utvärdering, Gränssnittsanalys
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-32073OAI: oai:DiVA.org:hb-32073DiVA, id: diva2:1872613
Available from: 2024-06-19 Created: 2024-06-18 Last updated: 2024-06-19Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf