The purpose of this bachelor thesis is to evaluate how a website can go from being a secondary communication channel to a primary communication channel. The website belongs to a bowling pro shop that doesn't meet the visitor's needs at the time of the study. With the help of both quantitative and qualitative methods, the needs and wishes of the target group with a website of this kind have been identified. The quantitative method was a survey which gave us answers to what content and features the target group wants to be able to take part of on a website for a bowling pro shop. The qualitative method, which was a focus group, gave us a wider perspective of the answers and a greater understanding of the results of the survey. Through analysis and results of the methods, development proposals were presented in the form of wireframes. The purpose of the proposals is to portray the target group's needs and wishes for a bowling pro shop website with regard to content and function.