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Interaktion mellan en e-handel webbplats och sociala medier: utifrån ett användarperspektiv
University of Borås, Faculty of Librarianship, Information, Education and IT.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Interaction between an e-commerce website and social media : from a user perspective (English)
Abstract [en]

Many companies have paid attention to the possibility of reaching out through social media, which today involves a large amount of individuals. Companies are therefore faced with the same challenge to succeed in this communication -to create a clear and effective relationship between the website and social media. Previous research raises questions about how profitable it is for companies to market themselves through social media and a large gap has been highlighted in the question of how users perceive the significance of the interaction between social media and a website. This study presents a research based on usability tests that collected the qualitative data about what a user expects from an interaction perspective on the relationship between the website and social media. The results from the usability tests show that the users expect that there is an interaction between social media and the website, and that this interaction are mainly of social functions within the theoretical concepts of interaction design, information architecture and usability.  

Place, publisher, year, edition, pages
2016.
Keywords [sv]
Användartest, Sociala medier, Sociala funktioner, UX-design, Interaktionsdesign, Informationsarkitektur, Användbarhet
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-31961OAI: oai:DiVA.org:hb-31961DiVA, id: diva2:1863645
Subject / course
Library and Information Science
Available from: 2024-06-05 Created: 2024-05-31 Last updated: 2024-06-05Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf