This thesis project was about developing a website based on WordPress and to produce a graphical profile for the swedish help organization 1000 Mojligheter. The organization can, as result of this thesis project, now market themselves and meet their target audience both online and offline. The new website also enables them to recieve new donations,  recruit new voluteers and let volunteer authors write debate articles on their website. The project was about the process how to do proper research and analyze data, how to create personas, and then how to develop a new website based on these analysed data and interviews. The work process shows how to do research and development effectively and properly for the web prescence. In my workflow I discovered a few new techniques on how to work more efficiently, and how the organization 1000 Mojligheter could benefit from my work with their website. The graphical profile was developed with a new logotype, color scheme and typography for use in both the web and printed materials.