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Konsten att förmedla sin identitet online: En kvalitativ studie av en B2B-webbplats
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The art of communicating one’s identity online (English)
Abstract [en]

This bachelor thesis describes the process of evalua-ting a website within business-to-business to then create a development proposal in forms of a prototy-pe. The study immerses into the B2B company Docuware and their website. The goal is to develop and improve target group adaptability and usability, performed by creating a prototype and a requirement specification. The study is largely qualitative, but is formed by both qualitative and quantitative methods to identify the problem areas found on Docuware's website. The purpose is to produce a prototype and a requirement specification that provides suggestions on how Docuware's website can be improved to re-ach its target audience. The purpose is achieved by acquiring previous research and analysis tools over the current site. Four basic principles of interaction design were used as a comprehensive analysis tool through the course of the study. The study resulted in a prototype and a requirement specification that provides suggestions for a more targeted site. The conclusion in this study is that Docuware does not work actively after its users and has not identified them by target groups. The site can be developed to meet its users and be more tailored to their potential audiences. Proposals for further research are to de-velop audience analysis to become more competiti-ve, as well as to develop a more targeted website. 

Place, publisher, year, edition, pages
2017.
Keywords [sv]
B2B, Gränssnitt, Identitet, Kommunikation, Mark-nadsföring, Varumärke, Webbplatsprototyp, Webb-platsutveckling.
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-31947OAI: oai:DiVA.org:hb-31947DiVA, id: diva2:1863314
Subject / course
Library and Information Science
Available from: 2024-06-05 Created: 2024-05-31 Last updated: 2024-06-05Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf