This thesis reports on a study where the construction of gender in lifestyle blogs is examined. The empirical material consists of posts written by three young female bloggers. A text analysis was conducted from a social constructionism perspective, where discourses were identified through an examination of the blogs’ textual content. The theory and method used are based on the discourse theory of Ernesto Laclau and Chantal Mouffe and Judith Butler’s theory on performativity. The results of the analysis show that the blogs include at least three different discourses on gender: the body discourse, the togetherness discourse and the independence discourse. Within these discourses conflicts (antagonisms)exist. The body discourse includes self-acceptance and statements about gender norms in need of change. The togetherness discourse puts the focus on the nuclear family, as well as on the self. The independence discourse is emphasises independence at work and in relations, as well as the importance of control over one’s life. The antagonisms indicate that imitations of gender in the blogs include differences in how gender is being constructed in this context. Gender seem to be constructed both in normative and in non-normative ways.