Focus on this essay is B2B-companies and their digital presence on LinkedIn. Although there is great interest in this field, research is lacking. Which is why I´ve chosen to study how to build relationships with stakeholders, get them to engage to a brand and uncover what part content plays. My research question is therefore about how successful B2B-companies works with different types of content, how the stakeholders interact and if the content are affecting the commitment level. I’ve chosen to analyze posts from four companies proven to be successful on LinkedIn; Microsoft, HP, Salesforce and IBM. With help from theories that communication is essential to an organizations existence and that good relationships are necessary I’ve formed a foundation for the study. Using content analysis and quasi-experimental method I´ve analyzed the relationship between the independent variable (content) and the dependent variable (engagement). My result shows that corporate information, links and images and informative posts is the most common. Most posts get some likes and comments and some get an enormous amount of dedication. It´s also clear that the more likes a post gets the more comments it gets too. A correlation test shows that corporate news, posts dominated by images and messages that are informative raises the greatest commitment from stakeholders. The result confirms previous studies, but also gives us new knowledge on B2B-related content strategies.