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Embodied interaction: a turn to better understand disabling marketplaces and consumer vulnerability
University of Borås, Faculty of Textiles, Engineering and Business. (Tjänster och handel)ORCID iD: 0000-0001-9159-4593
CTF, Service Research Center, Karlstad University, Karlstad, Sweden.
2024 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376Article in journal (Refereed) Published
Sustainable development
According to the author(s), the content of this publication falls within the area of sustainable development.
Abstract [en]

The purpose of this study is to extend current understanding of disabling marketplaces by substantiating embodied interaction, between service providers and disabled consumers, as interlinked multimodal activities in a material environment. The study is based on three extensive datasets on service production and provider-consumer interactions, gathered from several public sector markets containing private service providers. Using different qualitative and semi-ethnographical methods, the study makes three contributions: i) a more embodied construct of disability, materialised in a conceptual typology of embodiment and materiality, advancing research into what disables consumers from being active members of marketplaces; ii) identifying themes of disabling marketplace interactions which contribute a more fine-grained understanding of the relationship between embodiment and how consumers experience vulnerability – an explanation of how consumers with disabilities appropriate space and ascribe meanings to a place; and iii) substantiating previous research into ‘bodily dys-appearance’.

Place, publisher, year, edition, pages
2024.
Keywords [en]
Embodiment, disabling marketplaces, consumer vulnerability, disability, ‘bodily dys-appearance’
National Category
Business Administration
Research subject
Business and IT
Identifiers
URN: urn:nbn:se:hb:diva-31451DOI: 10.1080/0267257x.2024.2303108ISI: 001148683400001Scopus ID: 2-s2.0-85183192376OAI: oai:DiVA.org:hb-31451DiVA, id: diva2:1831913
Available from: 2024-01-27 Created: 2024-01-27 Last updated: 2024-10-01Bibliographically approved

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Salomonson, Nicklas

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