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Generativ AI och textbaserat innehåll: En komparativ studie i användarupplevelse
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Generative AI and text-based content : A comparatives tudy in user experience (English)
Abstract [en]

The primary purpose of the study was to investigate the extent to which a generative language model such as ChatGPT version 3.5 creates user-centered text and meets UX criteria for user-centered text. The research is of an experimental nature and compares two texts, based on previous research and recognized UXcriteria. Data collection has taken place through quantitative questionnaire surveys and qualitative semi-structured interviews. The results of the datacollection confirm the validity of the criteria and demonstrate a positive user experience of the text processed by ChatGPT.

Place, publisher, year, edition, pages
2023.
Keywords [sv]
Generativ språkmodell, Generativ AI, Användarupplevelse, UX-writing, Textbaserat innehåll, Användarcentrerad design, ChatGPT, UXkriterie
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-30996OAI: oai:DiVA.org:hb-30996DiVA, id: diva2:1819056
Available from: 2023-12-14 Created: 2023-12-13 Last updated: 2023-12-14Bibliographically approved

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