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Psychic Distance ur ett e-handelsperspektiv: En systematisk litteraturstudie
University of Borås, Faculty of Textiles, Engineering and Business.
2023 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesisAlternative title
Psychic Distance from an e-commerce perspective : A systematic literature review (English)
Abstract [sv]

Denna studie undersöker internationaliseringsprocessen av e-handelsbolag med fokus på hur psychic distance, ett koncept som hanterar upplevda skillnader i bland annat språk, kultur och politik mellan olika marknader, spelar in i internationaliseringen. Syftet med studien är alltså att undersöka vad den befintliga litteraturen inom fältet för International Business studier säger om sambandet och vilken roll psychic distance spelar i internationaliseringen av e-handelsbolag. Detta kommer göras genom att besvara följande två forskningsfrågor: Vilken roll spelar psychic distance i e-handelsbolags internationaliseringsprocess? samt På vilket sätt har betydelsen av psychic distance förändrats i och med e-handeln? Studien baseras på teorierna kring psychic distance och nätverk från Uppsalamodellens internationaliseringsteorier, CAGE-ramverket samt e-handel och ”the virtuality trap” för att undersöka sambandet mellan dessa traditionella teorier och nya tekniska utvecklingar i form av e-handel. För att undersöka detta har en systematisk litteraturstudie baserad på 29 artiklar från fem olika journaler på fältet genomförts. Resultatet från denna analyserades sedan med hjälp av en tematisk analys för att identifiera mönster i materialet. Detta ledde fram till ett antal slutsatser och det konstaterades att psychic distance spelar en roll även i internationaliseringen av e-handelsbolag men inte riktigt samma roll som för traditionella bolag. Det konstaterades även att betydelsen av psychic distance har ändrats mycket i och med e-handeln och att även om teknik sägs minska avstånd så kan avstånden ändå inte helt elimineras. Slutligen konstateras att det finns mer att lära om psychic distance i e-handelssammanhang och att mer forskning på området är önskvärt. 

Abstract [en]

This study examines the internationalization process of e-commerce companies with a focus on psychic distance, a concept that deals with perceived differences in, among other things, language, culture and politics in different markets and how this plays a role in internationalization. The purpose of the studies is to examine what the existing literature within the field of International Business studies says about the role psychic distance plays in the internationalization of e-commerce companies. This was done by answering the following two research questions: What role does psychic distance play in the internationalization process of e-commerce companies? as well as In what way has the meaning of psychic distance changed with e-commerce? The study is based on the theories around psychic distance and networks from the Uppsala model's internationalization theories, the CAGE-distance framework as well as e-commerce and the virtuality trap to examine the connection between these traditional theories and new technological developments in the form of e-commerce. To investigate this, a systematic literature review, based on 29 articles from five different scientific journals within the field of interest was conducted. The results from these were then analyzed using a thematic analysis to identify patterns in the material. This led to several conclusions, and it was established that psychic distance does plays a role in the internationalization of e-commerce companies, but not quite the same role as for traditional companies. It is also established that the meaning of psychic distance has changed a lot with e-commerce and that even though technology is said to reduces distance, the distance cannot be eliminated. Finally, it is established that there is more to learn about psychological distance in an e-commerce context and that more research in the area is desirable. This thesis is written in Swedish. 

Place, publisher, year, edition, pages
2023.
Keywords [en]
Internationalization, Uppsala model, Psychic distance, Virtuality trap E-commerce, Systematic literature review
Keywords [sv]
Internationalisering, Uppsalamodellen, Psychic distance, Virtuality trap E-handel, Systematisk litteraturstudie
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-30597OAI: oai:DiVA.org:hb-30597DiVA, id: diva2:1803690
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2023-10-17 Created: 2023-10-10 Last updated: 2023-10-17Bibliographically approved

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