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Artificiell intelligens roll i små och medelstora tech-företags (SMF) tillväxt och framgång: En studie om tech-företagens tillväxt och framgång med stöd av AI
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesisAlternative title
The Role of Artificial Intelligence in the Growth and Success of Small and Medium-Sized tech-Enterprises (SMEs) (English)
Abstract [sv]

Denna studie syftar till att undersöka och analysera rollen som artificiell intelligens (AI) spelar för tillväxten och framgången hos små och medelstora tech-företag. Syftet är att undersöka hur dessa företag effektivt kan utnyttja AI i en ständigt utvecklande miljö samt att identifiera de utmaningar och möjligheter som är förknippade med integrationen av AI. Studien strävar efter att bidra till kunskapsutveckling inom området och underlätta tillväxten inom tech-sektorn. Studien bygger på tre semistrukturerade kvalitativa intervjuer och teori insamling. Intervjuerna gav detaljerade insikter, medan teori insamlingen kompletterade resultaten. Dessa metoder säkerställde en omfattande ansats för datainsamling. Resultaten från intervjuerna, som stöds av relevant teori, visade att AI hjälper företag att bli mer effektiva och framgångsrika. Dock identifierades vissa hot, såsom bristande förtroende för AI att fatta fullständiga beslut, oro för integritet och etik, samt informationssäkerhet. 

Abstract [en]

The objective of this research is to explore and evaluate the function that artificial intelligence (AI) has in the growth and success of small and medium-sized technological enterprises. The aim is to examine how these organizations can optimize the use of AI in a continuously changing environment, and identify both the opportunities and challenges related to the integration of AI. The research intends to enrich knowledge in this domain and facilitate progress within the technology industry. It is grounded in three qualitative interviews conducted in a semi-structured format, and theory collection. The interviews provided extensive insights while the theory collection supplemented the findings, resulting in a comprehensive data collection approach. The outcomes of the interviews, supported by pertinent theories, disclosed that AI is a key factor in enhancing efficiency and success in companies. However, certain threats were identified, including a lack of trust in AI to make complete decision-making, concerns regarding privacy and ethics, and information security.

Place, publisher, year, edition, pages
2023.
Keywords [en]
The Role of Artificial Intelligence in the Growth and Success of Small and Medium-Sized tech-Enterprises (SMEs)
Keywords [sv]
Artificiell Intelligens, Innovation, (SMEs, SMF), Tillväxt, Framgång, Effektivitet.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-30572OAI: oai:DiVA.org:hb-30572DiVA, id: diva2:1802020
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2023-10-03 Created: 2023-10-03 Last updated: 2023-10-03Bibliographically approved

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CiteExportLink to record
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