The aim of this study is to explore how public librarians observe a gap between their work with reading promotion and the multimodal text-world of this group. How do they work to reach children and youths who don’t read, and seem to be occupied with videogames, social media and movies. Can they use multimodal texts to reach them. Theory used for analyses is Social theory of literacy (Barton & Hamilton, 2000) and multimodal theory of literacy (Kress, 2003). Qualitative interviews show that public librarians mainly focus on books. Some of them use special projects for the group with movies based on books, to read and watch. The librarians answer that they cooperate with other cultural institutions, in projects to reach the group in multimodal text and social media. They see the book as one of different modes for a story but get surprised when youths ask for popular adaptations on streaming services. Some are sceptic to be able to hang on to children and youths popular media world, but some are more positive.