Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Exploring the nature of digital transformation in the fashion industry: opportunities for supply chains, business models, and sustainability-oriented innovations
Design Department, Politecnico di Milano, Durando 10, Milan.ORCID iD: 0000-0002-7502-7633
University of Borås, Faculty of Textiles, Engineering and Business. Department of Business Administration and Textile Management, University of Borås, Borås, Sweden. (Textile Value Chain Management (TVCM))ORCID iD: 0000-0002-9234-8623
University of Borås, Faculty of Textiles, Engineering and Business. Department of Business Administration and Textile Management, University of Borås, Borås, Sweden;Department of Industrial Engineering and Management, University of Gävle, Gävle, Sweden. (Textile Value Chain Management (TVCM))ORCID iD: 0000-0003-2015-6275
2022 (English)In: Sustainability: Science, Practice, & Policy, E-ISSN 1548-7733, Vol. 18, no 1, p. 773-795Article in journal (Refereed) Published
Abstract [en]

This article provides a comprehensive overview of the digital transformation of the fashion industry and describes the opportunities and influences on supply chains, business models, and sustainability-oriented innovations that it offers. Desk research was performed to review emerging cases of companies that engage actively in using 3-dimensional virtual and digital (3DVD) technologies, such as 3D modeling, virtual and augmented reality (VR and AR), 2- and 3-dimensional (2D/3D) scanning, and digital twinning (DT). The analysis shows how the adoption of digital technologies provides opportunities to dematerialize the traditional fashion supply-chain model of garment production and distribution and maps the innovative shifts occurring in the fashion industry's processes, products, and services. The adoption of 3DVD technologies by fashion companies unleashes new opportunities with respect to innovation in products/services and optimization of operational processes to streamline activities, shorten the lead time for designing, prototyping, manufacturing, marketing and retailing, and reorganizing the working phases. These capabilities also drive multicentred business-model innovations and thus affect value creation and delivery and capture changes. In addition, the analysis shows that digital transformation affects the four dimensions of sustainability that are interconnected intrinsically across supply-chain processes. Cultural sustainability is paramount, as fashion is a complex cultural system that is able to create products/services that influence the environment, economy, and society. In particular, 3DVD technologies promote cultural transformation of design processes to achieve a remix of skills and open knowledge, a behavioral shift from the consumer perspective in terms of diversity and self-expression, and a change in the organizational culture of companies that drive the digital transformation.

Place, publisher, year, edition, pages
2022. Vol. 18, no 1, p. 773-795
Keywords [en]
Digital fashion, digital twin, digital transformation, culture, fashion design, business model, sustainability
National Category
Business Administration
Research subject
Textiles and Fashion (General)
Identifiers
URN: urn:nbn:se:hb:diva-29141DOI: 10.1080/15487733.2022.2125640ISI: 000892004300001Scopus ID: 2-s2.0-85140261907OAI: oai:DiVA.org:hb-29141DiVA, id: diva2:1719862
Available from: 2022-12-16 Created: 2022-12-16 Last updated: 2023-02-06Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Chkanikova, OlgaPal, Rudrajeet

Search in DiVA

By author/editor
Casciani, DariaChkanikova, OlgaPal, Rudrajeet
By organisation
Faculty of Textiles, Engineering and Business
In the same journal
Sustainability: Science, Practice, & Policy
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 197 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf