Holy Hell aims to encourage new ways of thinking and initiate a discussion by exploring the potential of creating social statements when merging Catholic garments with contemporary fashion archetypes. The modern archetypes seek to reflect the modern groups or ’faiths’ and are chosen based on iconic status. The clashing is done by choosing garment types of each category that hold the aesthetic potential to be combined and using digital material development such as laser cutting, power knitting, and transfer printing that contribute to the novelty of the expression and take the work into a contemporary fashion context. As a result, fashion garments are created that can be seen to make the modern uniforms, the suit, the military uniform, the biker jacket, the jeans, and the uniform for American football, into ’holy’ fashion statements.