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Användares upplevelser av TikToks användargränssnitt och funktioner: en kvalitativ intervjustudie
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Users experience of TikToks user interface and features : a qualitative interview study (English)
Abstract [en]

Tiktok was the world’s most visited website in the year 2021 and is one of the fastest growing applications with a large quantity of users in several countries. Every month, more than 1 billion people around the world use TikTok. The aim of the study is therefore to gain an understanding of how Swedish TikTok-users between ages 18-30 experience the application, by exploring their options about the application user interface, usability and features. A semi-structured interview was conducted as a qualitative data collection method. A theoretical view of the study is based on affordance, teachability and visibility. The result of the study shows that TikTok is perceived as an application that is easy to learn as the user interface works the way the users expect it to. Therefore, it did not take a long time for the participants to understand how to interact with the application. It also emerged that TikTok’s features are perceived as visible and easily accessible. Many of the features’ symbols were already known to the users and they therefore understood how to use them. The participants had suggestions for more features which could possibly increase the usability of the application, such as being able to check their viewing history to find videos.

Place, publisher, year, edition, pages
2022.
Keywords [sv]
Informationsarkitektur, användargränssnitt, användare, interaktion, användbarhet, TikTok.
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-28959OAI: oai:DiVA.org:hb-28959DiVA, id: diva2:1712776
Available from: 2022-11-23 Created: 2022-11-22 Last updated: 2022-11-23Bibliographically approved

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fulltext(465 kB)467 downloads
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File name FULLTEXT01.pdfFile size 465 kBChecksum SHA-512
a3529506a1dc1dd530dbe2b5fdb419ff3a6757184b580ef3f2e3e8f13bef1559672883a508642d301ced1fcc5e35665018a3445896b1956fd43bedc439889161
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf