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Designelements betydelse för ökat förtroende på byggföretags webbplatser
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2022 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The impact of design elements for the purpose of increasing trust in home renovation companies’ websites (English)
Abstract [en]

The existing research available on website credibility has been carried out primarily on e-commerce, travel, news, and online gaming sites. The results identified the credible design elements of those websites. Considering the recent surge in home renovation demand in Sweden, investigating the impact of those design elements when implementing them on websites for companies in the home renovation industry is worth investigating. This study assumes that the first interaction between the user and a company takes place through their website and the goal of this study was to identify which design elements from the existing research on website credibility affect the user’s trust and what encourages them to pursue further contact. Prominence-Interpretation Theory was implemented to identify which attributes the user interprets as credible and should be prominent on a construction company's website. A mixed method approach was used to derive data: a quantitative survey and qualitative semi-structured interviews. The survey was based on the existing research on website credibility where specific credible design elements were tested and ranked, which produced objective results. The study results showed that an interface including the company’s services and contact details, photos of completed projects and employees as well as a well thought-out and visually appealing design and layout were significant in building trust.

Place, publisher, year, edition, pages
2022.
Keywords [sv]
förtroende, designelement, trovärdighet, byggföretag, trovärdighetsbedömning, Prominence-Interpretation Theory, framträdande attribut, tolkning
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-28919OAI: oai:DiVA.org:hb-28919DiVA, id: diva2:1710247
Available from: 2022-11-16 Created: 2022-11-11 Last updated: 2022-11-16Bibliographically approved

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4ce0a16296213a2c1e80546895770eb3fd054bc6ef109628f0e304ea5b360dbd0e48211cfbbf07eb069be6888f92ef50b9a4aadfc025f6b788db2e1a80f41efa
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf