This study examines young men and their use of the social media platform Instagram. In this study I focus on Instagram since it is more popular than ever, especially among young people. The platform is also the social network that has been least studied. To answer the purpose of the study the empirical material has been collected through a survey study about Instagram use with 21 men aged 18-30. With support from relevant research and literature. The results of the study shows that Instagram is easy to use, which of course is an advantage for people that want to use the product. However, the results also shows that the majority of the young men uses Instagram as a time-killer. The function and features that Instagram has to offer doesn’t seem to have any major significance for their use.