The study examines the differences between women’s and men’s perception of visual aesthetics on Pinterest. Therefore, we have chosen to examine the visual aesthetics through the lens of simplicity, diversity, colour and craftmanship. The purpose of the study is to contribute to a deeper understanding of the perception of visual aspects between men and women on the social media platform Pinterest. As society grows and develops on a variety of levels, we humans must increasingly adapt to a higher pace of life. A higher pace of life can mean that we as humans are forced to have a greater focus on where we spend our time and what we choose to focus our attention on. This indicates that people in today's society and in their everyday lives must decide which social media they choose to pay attention to. We ask ourselves the question: How do people do when they must distribute time and attention over social media? What factors drive these decisions? Are men and women attracted to different factors? After studying the results, we were able to conclude that female participants valued Pinterest as less aesthetically pleasing than the male participants did. Finally, we would like to point out that even though the majority of users are women on Pinterest, our study shows that men value the visual aesthetics higher than women.