The purpose of this article is to analyse a business scenario, which combines the apparel rent-and-sell strategies to maximize apparel utilization while reducing the overall demand for new products. The developed game theory models hypothesize aspects including product quality, manufacturing cost, product use-cycles, and renting as alternate to buying to investigate their impact on the supply chain actors. Further, the developed supply chain scenarios have been numerically illustrated and compared against the sell-only business scenario to quantify the impact of product renting.