This bachelor thesis examines the visibility of the librarian and the librarian’s professional skills on the public libraries' own Instagram accounts based on Lawton's (2015) theory of visibility. The librarian’s professional competencies are being studied by applying Ørom’s (2013) theory of the librarian’s professional skills. A comparison is also made of the frequency of occurrence of the librarian and the library on the public libraries' own Instagram accounts. The results show that the librarian is visible on Instagram, since both their presence and competencies appear in the material examined. The result also show that the library is more frequently occurring than the librarian which indicates that the library has a higher value than the librarian in the studied material.