The purpose of this paper is to understand the role of resource orchestration in rapidly growing owner-ledcompanies in dynamic environments. Based on a comparative case study of owner-led companies, the resource orchestration in a owner-led familyfirm is compared with an owner-led one. A large amount of archival data and interviews are used. By uncoveringthe resource management process, the findings indicate a difference in focus between the owner-led familyfirm and the owner-led firm. The resource orchestration in the family firm focuses to a greater extent on therecruitment of new staff, the incorporation and the control of “right” values and norms. On the other hand, theowner-led business puts a higher focus on performance metrics and the documented coordination of teams andcustomers. By revealing the management role in a dynamic industry, the present study criticizes and extendsgeneral findings of the resource orchestration literature.