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Navigationens placering: En studie om navigationsplaceringens påverkan på användarupplevelsen inom e-handel
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Navigation’s positioning : A study on the impact of navigation’s positioning on the e-commerce user experience (English)
Abstract [en]

The purpose of this study was to investigate whether the navigation’s positioning had an impact on the e-commerce user experience and also what experience the users had on three different navigation systems. As a qualitative data collection method,  user testing with think aloud-method and semi-structured interviews were implemented. Five participants participated in this study and studied the following three navigations: hamburger menu, horizontal menu and vertical menu. Findings show that the navigation’s positioning had no significant impact on the user experience and that user experience is partly dependable on how well a navigation is organized and structured.  

Place, publisher, year, edition, pages
2021.
Keywords [sv]
informationsarkitektur, användarupplevelse, användartest, navigation, navigationsplacering, e-handelsplatser
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-26951OAI: oai:DiVA.org:hb-26951DiVA, id: diva2:1615160
Available from: 2022-01-04 Created: 2021-11-29 Last updated: 2022-01-04Bibliographically approved

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CiteExportLink to record
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Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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