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FAQ: Ur användbarhetssynpunkt på en e-handels sortimentsidor
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
FAQ : From a usability point of view on an e-commerce assortment pages (English)
Abstract [en]

This thesis is an examination of a FAQ's usefulness on an e-commerce assortment pages with focus on structure, content and design. The purpose of the study is to investigate if FAQ can increase the usability of an e-commerce assortment pages. The background to this is a noted knowledge gap for what should be considered when designing FAQ:s in order to increase usability, but also how they can be adapted specifically for an e-commerce assortment page. Based on relevant design principles and different theories with a focus on definitions of usability, we found a suitable approach for conducting our study. With a foundation in usability and the factors structure, content and design, data were collected through user tests (think-aloud-method) and a heuristic evaluation of the FAQ. These two methods were chosen because they complement each other and provide knowledge about what e-commerce can affect (structure, content, design) but also what e-commerce can indirectly affect (user experience). The study shows that a FAQ can increase the usability and the result gives indications for which factors that seems to affect usability while creating FAQ on e-commerce assortment pages. 

Place, publisher, year, edition, pages
2021.
Keywords [sv]
FAQ, e-handel, användbarhet, informationsarkitektur, designprinciper
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-26950OAI: oai:DiVA.org:hb-26950DiVA, id: diva2:1615154
Available from: 2022-01-04 Created: 2021-11-29 Last updated: 2022-01-04Bibliographically approved

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