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Association Rules and Offline-Data-Based Recommender Systems
University of Borås, Faculty of Librarianship, Information, Education and IT.
2020 (English)Conference paper, Published paper (Other academic)
Abstract [en]

Association rules are rules that define relationships between items in sales databases. They have been used primarily to organize relevant products in stores in a way to makes them more visible to consumers, which may increase sales and profits. On the other hand, it has been rarely used in recommender systems where algorithms provide instant recommendations by processing consumers’ interests that are gathered when browsing online. However, the vast amount of information collected from transaction data saved on backup servers is poorly taken advantage of, because it is not connected to the Internet, although interesting and personalized recommendations can be created after finding the collections of most frequent items, or most interesting rules in such databases. In this paper, we do a critique of the existing research on both recommender systems along with showing their drawbacks, and the association rules with detailed explanations on their advantages. Finally, draw up with several solutions for producing high quality as well as accurate recommendations by applying novel combinations of techniques observed in this research area including the association-rules-based recommender systems.

Place, publisher, year, edition, pages
2020. p. 530-539
Keywords [en]
recommender systems, association rules, sparse data, ratings.
National Category
Computer Sciences Information Systems
Research subject
Business and IT
Identifiers
URN: urn:nbn:se:hb:diva-26748DOI: 10.1142/9789811223334_0064OAI: oai:DiVA.org:hb-26748DiVA, id: diva2:1603361
Conference
14th International FLINS Conference (FLINS 2020), Cologne, Germany, 18–21 August, 2020.
Available from: 2021-10-15 Created: 2021-10-15 Last updated: 2021-10-18Bibliographically approved

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fulltext(310 kB)254 downloads
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Sweidan, Dirar

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf