This paper will present substantive findings from an event ethnographic study of one large annual Scandinavian educational technology (ed-tech) trade fair. Educational fairs and events have become important arenas and policy nodes for an increasing global ed-tech market where products and ideas become demonstrated, promoted and sold and where (inter)national networks of public and private policy actors intersect with local school systems, schools and teachers (Ball2012). As these events have become integral parts of policy interpretation and translation, they also transform crucial aspects of education governance. Based on a network governance approach, we identify three significant forms of how this type of event constitute network governing; 1) consensual, hegemonic visions (post-politics), 2) elitist coalitions (hierarchical government), and 3) (unexpected) sector mergers and outcasts based on market competition logic (neoliberalism). This point to the contested nature of current education governance networks, and how simultaneous hierarchical and networking powers operate, integrate and create network and new coalitions.