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En studie av användarupplevelse (UX) i ett cross-channel sammanhang: Användarnas upplevelse av boklån på högskolebiblioteket i Borås
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A study of user experience (UX) in the context of cross-channel : The users’ experience of book loan at the library of University of Borås (English)
Abstract [en]

The bachelor thesis aims to explore whether students perceive the usage of self-service technology (SST) as positive, neutral or negative, which occurs before, under and after a visit at the library of University of Borås. In this paper, a qualitative user diary was used as a method to gather empirical data. An established UX method, customer journey mapping (CJM), was selected to analyze the empirical findings. The findings were further analyzed with a theoretical framework of the predecessor David Benyon to gain a deeper understanding of user experience in a cross-channel context. The study shows that students are overall positive to the usage of SST, but a deficiency of information affects the positive experience throughout the library.

Place, publisher, year, edition, pages
2021.
Keywords [sv]
Användarupplevelse (UX), självbetjäningsteknologi (SST), cross-channel, customer journey mapping, (CJM), informationsarkitektur (IA)
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-26625OAI: oai:DiVA.org:hb-26625DiVA, id: diva2:1601014
Available from: 2021-10-07 Created: 2021-10-06 Last updated: 2021-10-07Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf